About Us

In 2014, inspired by the idea of creating a product line that was all natural, cruelty-free and that would inspire and encourage women to love and respect their bodies, I began creating organic and vegan beauty products. In 2016, when I was pregnant and became a mom, the importance of chemical free beauty products really hit home. I wanted to be able to look good and feel good about what I was putting on my skin. I wanted to use products that were safe and free of harmful chemicals for myself and for my baby. All of our products are carefully made with love in the USA and are meant to compliment and enhance the natural beauty that we all possess. We are a small, family run business and are slowly growing our line of awesome natural beauty products along with growing our awesome little family. Thank you for taking the time to check out our website and for supporting us!


Jennifer Muthui




Mascara is my one cosmetic staple. As a mom, I don’t get out very often and staying home all the time with my daughter can sometimes make me feel super un-pretty. Don’t get me wrong, I love my daughter and I love being able to stay home with her (she’s one and a half), but sometimes being at home all the time surrounded by vomit and dirty diapers can get to your head. Sometimes when I’m feeling this way I will reach for my mascara and all of a sudden I feel better. It might sound silly, but it’s totally true! Not only does it make me feel better about my physical appearance (Hey, look at those eyes, who knew they could “pop” like that?), but I am also comforted by the fact that I’m putting something natural and ethically made, on my lashes, rather than some drugstore brand full of chemical laden black goop.

Of course, like all of our products, it is Vegan, Cruelty Free, Made in the USA, and made with natural and organic ingredients.



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