Brown Mascara, Cruelty Free Vegan Makeup from Endlessly Beautiful | A Natural Makeup

Endlessly Beautiful's Natural Organic Mascara

Mascara is my one cosmetic staple. As a mom, I don’t get out very often and staying home all the time with my daughter can sometimes make me feel super un-pretty. Don’t get me wrong, I love my daughter and I love being able to stay home with her (she’s one and a half), but sometimes being at home all the time surrounded by vomit and dirty diapers can get to your head. Sometimes when I’m feeling this way I will reach for my mascara and all of a sudden I feel better. It might sound silly, but it’s totally true! Not only does it make me feel better about my physical appearance (Hey, look at those eyes, who knew they could “pop” like that?), but I am also comforted by the fact that I’m putting something natural and ethically made, on my lashes, rather than some drugstore brand full of chemical-laden black goop.

Of course, like all of our products, it is Vegan, Cruelty-Free, Made in the USA, and made with natural and organic ingredients.

  • MAKES LASHES LOOK LONGER AND FULLER - Voluminous mascara that goes on smoothly without clumps, flakes, or smudges. It is great for thickening and lengthening lashes.
  • ALL NATURAL ORGANIC MAKE UP - This mascara is non toxic and free of harmful chemicals. It is good for sensitive eyes and contact wearers and enriched with nourishing ingredients that promote eyelash growth.
  • STAYS ON ALL DAY - This long lasting natural mascara is not waterproof, but it is water resistant and sweatproof. It is is easy to apply and easy to remove from your lashes at the end of the day.
  • MAKES A GREAT GIFT - This mascara works great and makes a perfect gift for your mother, sister, wife, daughter or girlfriend, whatever the occasion!
  • Doesn't everyone want SOFT, HEALTHY, LUSH LASHES? Grab yours today! Risk-Free Purchase - 30 DAY MONEY BACK GUARANTEE!


Q: Do you have a video about this product that I can watch?


A: Yes! We made a really good video for you about how to get excellent results from your Natural Mascara in 2 minutes! 

Q: Why is the tube so small?
A: You may notice that the tube is smaller than most mascaras you buy at the store. It does not, however, contain any less product than other mascaras. Our mascara contains 0.25 fluid oz of product, which is on par with most mascaras you will find at your local pharmacy. We chose a smaller tube so that it would be more compact and travel-friendly and not take up too much space in your make-up bag.
Q: What’s the best way to remove the product?

A: For quick and easy removal, we suggest using either an oil-based make- up remover, or a bit of diluted coconut oil.

Q: Since it is all natural, is there an expiry date?

A: Our natural mascara has a 24 month shelf life and will last for 6 months after opening.

Water (Aqua), Zea Mays (Corn) Starch, *Chamomile Hydrosol (Matricaria Recutita), Coffea Arabica (Coffee), *Lecithin, Mica, *Copernicia Cerifera (Carnauba) Wax, *Oryza Sativa (Rice) Powder, *Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), *Vitis Vinifera (Grape) Seed Oil, *Vanilla Planifolia, *Origanum Vulgare (Oregano) Leaf Extract,*Thymus Vulgaris (Thyme) Extract, *Cinnamonum Zeylanicum (Cinnamon) Bark Extract, *Rosmarinus Officinalis (Rosemary) Flower Extract, *Hydrastis Canadensis (Goldenseal) Root Extract, *Citrus Medica Limonum (Lemon) Peel Extract.  [+/- May Contain]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492). *Certified Organic

Here are 9 tricks on how to get the best results using your new Endlessly Beautiful Natural Mascara...

  1. Say Goodbye to Goop! Our mascara is not as wet and goopy as most chemical-based mascaras. It is a bit drier and may require a couple of coats. Make sure you apply both coats before the first layer has dried, otherwise you will end up with clumps and flakes. If you find the formula too dry for your liking, try soaking the tube (closed, of course) in a cup of hot water to make the formula thinner and easier to apply.
  2. The Blow-dryer Trick! (My favorite ;) Blow warm air onto the lash curler with your blow-dryer until it heats up, wait until it cools slightly (test the warmth on the back of your hand first to make sure it won't burn you), and then curl your lashes as normal. This trick creates curled lashes the same way curling your hair with a curling iron does.
  3. The Perfect Curl Check your curler before use to ensure the pad is in place and the cage lines up. Gently ease the curler over your lashes, getting as close to your lid as possible, then squeeze and HOLD. Don't pump the curler, which can cause breakage. Simply hold for at least 15 seconds, then gently open, removing the curler with care.If you use an eyelash curler, use it before you apply the mascara. Curling your lashes after you've put on mascara can pull hairs out and lead to unnatural- looking, severely bent lashes that clump.
  4. The Wiggle-Curl Tactic Keep your lashes curled longer by wiggling the brush back and forth at the base of your lashes, and then swiping to the tips. If you coat your lashes evenly, it will weigh down the tips of the hairs, causing your lashes to straighten out after a few minutes. The best way to hold a curl is to apply a thicker coat of mascara at the root of your lashes and a lighter one toward the ends. You can achieve this by wiggling the wand back and forth at the base, and then lightly combing through to the tips.
  5. For Thin or Blonde Lashes... If you have thin or light-colored lashes, coat both sides by alternating between looking up and looking down while applying mascara. That way, the hairs are fully covered and appear much thicker.
  6. The Spoon Savior Hold a spoon underneath your eye when applying mascara on your lower lashes to avoid getting marks on your skin. Place a spoon below your eye with the curved side facing out, and then apply your mascara like you normally would to your lower lashes. That way, the mascara will land on the back of the spoon rather than your skin. This trick also works when applying mascara on your upper lashes.
  7. Baby Powder Plumper Dust baby powder over your eyelashes between the first and second coats of mascara to plump up your lashes. Translucent powder or baby powder has grip, so it will stick to your lashes in between each coat of mascara, making your lashes appear more voluminous.
  8. Q-tip Spot Remover Spin the tip of a cotton swab over a dried mascara mistake to remove the spot without ruining your eyeshadow. If you accidentally touch your eyelid with mascara after you've applied your eye shadow, wait for the spot to dry, then place the tip of a cotton swab on top of the spot, and spin it until it's gone. If you try to remove the mark while the mascara is still wet, you'll smear it and make the problem worse.
  9. For Best Results... Apply mascara after eyeshadow and eyeliner. Trying to apply mascara before eyeliner or before eyeshadow will lead to flaking and smearing. Putting mascara on after your other eye makeup helps you to not overdo the mascara to compensate for the shape and effect the eyeliner and eyeshadow provide. Apply mascara in layers. Start with two or three strokes on one eye and then go to the other and do the same, then go back to the other eye. Rotating like that a few times will help you build great lashes, but be careful to not overdo it. Applying too many coats not only can look messy and overly thick, but also increases the likelihood of flaking, chipping, or smearing. If your lashes look clumped or spiked, you've gone too far. 

*Results may vary by individual

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